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Museumland
Temporary page about CulturMed 2003 Edition
Catania, Italy: 14,15 April 2003

PROGRAM and Speakers

DAY 1
DAY 2

Monday 14 April (Day 1)

09:00 Registration
10:00
Introduction

Mario Bucolo, ABIS MultiCom & Museumland CEO

Chairman Introduction and Conference Keypoints

Neil Kotler, Co-Author: Museum Strategy and Marketing, 1998

Cultural Heritage in Catania
Umberto Scapagnini, Mayor of Catania

Cultural Tourism in Catania
Gaetano Sardo, Councillor (Assessore) for Tourism in Catania

Museums and Cultural Heritage in the Province of Catania
Attilio Bruno, Chief of the staff, Catania Province President

10:45
Museums and Cultural Heritage Marketing, General overview
Neil Kotler

Museumland.com, The World Wide Portal to Museums and Cultural Heritage
Mario Bucolo

Cultural Marketing
Alessandro Bollo, Fondazione Fitzcarraldo

Marketing research, to better understand this sector
Nicola Piepoli, Nicola Piepoli & Associati

12:10-12:30 Coffe Break

12:30
Cultural marketing in Italy, overviewi
Alessandra Gambadoro, ABIS MultiCom

Marketing management for local tourist system
Nicolò Costa – Milan Bicocca University

Case History: Calatino area, Multimedia Tourist Guide

13:10-14:30 Pause

14:30
Visitors and membership marketing

Neil Kotler

Marketing and merchandising, the French experience
Sandrine Mini, Simona Politini, Réunion des Musées Nationaux

Marketing and merchandising, how to produce and sell quality products
Lisa Lowenstein, Made in Museum

Marketing tools
Mario Bucolo, Museumland

15:40
Communication strategy for culture, museums and cultural heritage
Neil Kotler

Public relation, Museums and community
Romina Mancuso, Sociologa, consulente ABIS MultiCom

Case History: “Cappella Bonaiuto”
Salvatore Bonaiuto

16:45-17:15 Coffe Break

17:15
Archaeology Museums and 3D Technologies – International Markets and Marketing
James Hemsley, National Museum of Scotland, Vasari

Cultural Heritage Multimedia Data Protection for E-commerce
Vito Cappellini, Alessandro Piva, Florence University

Multimedia access to Cultural Heritage and Museums
Mario Bucolo, ABIS MultiCom

17:50
Cultural tourism
Neil Kotler

Art shows marketing in Italy
Alessandra Gambadoro, ABIS MultiCom

Day 1 conclusion, Q & A
Mario Bucolo, Neil Kotler

19:00
Book sign
Neil Kotler (Marketing dei musei), Nicola Piepoli (Essere creativi),
Alessandro Bollo (Musei ed Impresa)

Tuesday 15 April (Day 2)

09:00 Registration

09:30
Day 2, introductioni
Neil Kotler, Mario Bucolo

Situation of Iraq Cultural Heritage
Hulya Inaner, Dokuz Eylul University, Turkey

Build successful museums and cultural heritage sites
Neil Kotler

Partnership between the private and public sectors
Mario Bucolo, ABIS MultiCom

Audimuse, a marketing auditing methodology extended to a museum system
Rita Bonucchi, Bonucchi e Associati

A new marketing research product, dedicated to Museums, C.H. and art show
Nicola Piepoli, Alessandra Gambadoro

Museums and companies. Survey on visitors services in the italian state museums
Alessandro Bollo, Fondazione Fitzcarraldo


11:20-11:45 Coffe Break

11:45

The role of creative communication for museumsi
Patrizia Boglione, ADCI Art Director Club Italia, Vice President

Case History: Tourism and interactive TV
Daniel Fishman, Dorland

Children museums: example and communications strategy
Patrizia Boglione, ADCI Vicepresident

13:00-14:30 Pause

14:30
Cooperation and Networking in Mediterranean area
Neil Kotler

International co-operation for heritage conservation: a Euro-Mediterranean perspective
Anna Mignosa Erasmus University Rotterdam,
Calogero Guccio, Catania University

Regional Cultural Heritage, Marketing and valorization
Neil Kotler

Local cultural production, a marketing tool
Enzo Zappulla, Istituto per la storia dello spettacolo siciliano

DEDALO – Project of valorization of archeologiacal heritgae in the “Jonico-salentina” Area
Paolo Cavaliere, Pastis CNRSM - Parco tecnologico jonico-salentino, Centro Nazionale Ricerca e Sviluppo Materiali

Case History: “Atelier sul Mare”, Museum-Hotel
Antonio Presti, Fiumara D'arte

16:15
Concrete proposals for the market
Neil Kotler, Mario Bucolo, Nicola Piepoli, Alessandra Gambadoro

Cooperation and Networking in Mediterranean area
Mario Bucolo

17:00-17:20 Coffe Break

17:20
Creative roundtable: speakers meet delegates

18:30
Result from roundtable and conclusioni
Neil Kotler, Mario Bucolo

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